Sony announces the first 240 Hz sets due out this Nov 10th in Japan and December for the States. Many are wondering why 240Hz and how much better will this increase make? To put things into perspective the reason 120 Hz exist is to fix the problem with jutter that happens with 60 Hz.
The problem is that while 120Hz improves the issue it also creates some additional artifacts that makes the image look as if wasn’t real or also known as the Soap Opera effect. Either you love it or hate it. The problem is that it introduces some new issues that solves one problem but creates another. We have made some progress with the new 120Hz technology but Sony figures if they make a set with 240 Hz it will solve both problems and no create another. The original idea for 240 Hz was from Samsung but looks like Sony beat them to the punch as far as release date is concerned.
One thing to note is how the specific version that touts 240Hz will use the standard CCFL backlighting and NOT the LED backlighting. My main interest is if the 240Hz technology that is due in the US will be the XBR 6 or a while new like… XBR 9? Also the contrast of the 240 Hz sets is no different with this technology. In other words the 240Hz will hopefully just create a more realistic flow of fast motion. The picture quality will not change drastically by any means.
My bet is that the LED models will still look way better than the standard CCFL backlighting sets with 240Hz.
In this same announcement Sony says they are also making the thinnest television (Phillips just announced 8mm). This will be a new model as well and be 9.9mm thick. View picture below. The set will have nothing that special besides the fact that it is thin. This would equate to the Samsung 8 series. Good specs but not the flag ship. This is purely for looks and for those who want the TV set to be as flush as possible with the wall when mounted.
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